About us

We are a cosmetic subsidiary of the French family group Unhycos and a competitive player on the international market. We are steadily growing and offer a wide range of innovative products that meet the needs and preferences of all families.

Our strategy is to establish strong brands and brand awareness across international markets.

Unhycos creation

Unhycos takes over the OE brand from Colgate Palmolive

Avant-garde, Oé places innovation and daily needs of women at the heart of its concerns.

True icons, amazons embody the values of the brand; those of a free, independant, fully empowered women.

For all these women, the Made in France brand invents new everyday beauty gestures.

The reputation and expertise of Oé are based on the efficency and quality of its deodorants

Oé, a brand inspired by the strength of women.

Conquest of the Algerian market

Developing business partnerships in sub-Saharan Africa

Launch of the MP3 brand for men

The personality of each one expresses itself through the look, the style. That's why mp3 accompanies young men in the expression of their personality: always attentive to the latest trends, the brand is THE reference of trendy and demanding young people.

Find a whole range of styling or fixant styling products, bodysprays with trendy and persistent perfumes, high-precision shaving products ... to shape the most stylish looks!

mp3, boost your style !

Launch of the OE Baby brand

Because OÉ is the ally of women in everyday life, it is important to meet all their needs and support them in every stage of their lives.

That's why OÉ is launching its new brand dedicated to moms and babies.
OÉ Baby is born with a wide range of hygiene and care products that respect delicate skin.

Hypoallergenic and clinically tested formulas have been developed by experienced teams.

Oé Baby: baby care expertise

New partnerships in Middle East

Launch of OE MEN products

Offering active men the hygiene and care products they need every day: this is the mission of Oé men.

The brand has implemented all its French know-how to develop products specially adapted for active men: shower gels with fresh and invigorating scents, roll on anti-perspirants with ultra efficiency, deodorants that release assets on demand for extreme protection in all circumstances

Oé men, the care of today's active men.

Launch of the OE skin care category

Building on its success in the perfume segment, Oé wanted to extend its expertise in the health and beauty segment in order to meet all the daily needs of women.

This is why Oé exists: to be the ally of women in everyday life by offering them simple but effective products that make them feel naturally beautiful.

Oé, the strength of women.

Asian markets opening

Opening of the Moroccan subsidary

The OE Baby brand renovation

Because all mothers are concerned about the well-being of their baby, Oé Baby has gone further and has developed a new range more qualitative, safer and inspired by the pharmacy.

The Oé baby brand has put all its expertise into developing formulas:

hypoallergenic to minimize the risk of allergic reactions.
clinically tested to guarantee their tolerance.
parabens free, phenoxyethanol free and MIT free to ensure the selection of safe ingredients.

All formulas respect baby's delicate skin.

Oé Baby, The Expertise care of baby

Renovation of the OE skin care category

Because all skin deserves to be taken care of, Oé has developed four new ranges of hygiene and facial care, metting the specific needs of each skin type.

Always at the heart of innovation, Oé is committed to combating the effects of pollution.

Oé face hygiene products remove pollution particles on the surface of the skin. Skincare products have, for their part, been enriched with an anti-pollution asset. This asset forms a non-occlusive film on the surface of the skin to create a real barrier against pollution and UV.

Free your skin from air pollution effects!

The new Oé baby range is arrived on the shelves.

Hypoallergenic, paraben-free and developed specifically for the sensitive skin of babies, this new range is really appreciated by mothers!

Our values

Ambition

We strive for the best for our partners and ourselves.

Standards

Respect for procedures, standards, regulations and quality are essential to us.

Trust and respect

Our successes are built on the quality of the interpersonal relationships we develop whether internally or externally

Empathy

Recognising and understanding diversity pushes us to create products that meet the needs of all

Our commitments

Local knowledge and responsiveness

We have consistently developed our product ranges and commercial partnerships with the same focus on quality. The global expansion of our French cosmetic expertise is made possible by a constant focus on local knowledge of all players in our markets. Our responsiveness is widely recognised by our clients and suppliers. Our business is on a human-scale, tuned into cultural specificities and always able to adapt to market demand. We have the ability to evolve quickly and remain on-trend. Seeking out bespoke, creative solutions is our favourite pastime. Our fast-paced transformation is that of a modern business.

French Expertise

All of our products are developed in France and the effectiveness and safety of our formulas are rigorously tested by approved independent laboratories (in vitro and in vivo tests, sensory analysis etc.). We select safe, effective ingredients that protect the skin. To guarantee optimal safety for our consumers our formulas do not contain any potentially harmful ingredients. All of our formulas comply with the European Directive. We favour and showcase French expertise.

Innovation

Innovative both in terms of their formulation and packaging, our international brands, OE and MP3 are firmly establishing themselves across all categories of cosmetic products: Hygiene, hair-removal, face and body care, perfume, babycare, men's and haircare. Innovation is, first and foremost a state of mind that permeates all of our business lines. New logistical processes and new sales channels also mean new challenges in terms of the innovation needed to offer products that meet our consumers’ expectations, using cutting-edge formulas that are rigorously tested to be effective and safe.

An international presence

We are present in more than 50 countries (Europe, Africa, Middle East, Asia). Our systematic participation in major international beauty fairs such as Dubai and Hong Kong allows us to regularly compare ourselves successfully to global competition.

An international presence

We have a presence in over 50 countries (Europe, Africa, the Middle East and Asia), By maintaining a systematic presence at major international cosmetics trade shows such as Dubai and Hong Kong we are able to regularly measure ourselves against the global competition.